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Stephanie Aitken business trainer

Our Services

If you’re a C-suite executive, manager, or learning & development professional, you will know the compelling business case for moving more women into senior roles:

up to 30–50% increase in profitability

an enhanced reputation

greater innovation

improved capacity to attract the best talent

higher talent retention and engagement

But when you look up at the top tiers of your organisation, the gap between the number of men and women remains wide. And it’s not for a lack of women-focused initiatives, or a dearth of female talent entering your workforce. So why is the needle moving so slowly?

This is a conundrum that faces many organisations and which we’ve observed and analysed for the past 10 years. What we’ve discovered – backed by our ground-breaking research, which you can read here – is that many companies are overlooking the fundamentals.

A key issue is companies making assumptions about what their women actually want and need based on generic insights or outdated thinking. As a result, they roll out standardised interventions, often haphazardly, targeting a small cohort of women and/or intervening too late in a woman’s career. While well-intentioned, these initiatives have little or no impact. Worse still, women perceive the organisation to be paying lip service to true gender balance, which undermines trust and loyalty. Even when gender parity is realised in theory, women are often paying a huge personal price to get there and then opting to leave. The equal representation companies are so proud of is actually in a constant state of precarious balance.

To help companies overcome this we have developed our 4 - stage model to help you retain and progress more women in a manner which creates lasting results

Unlock Your Potential with Stephanie Aitken Coaching: Exclusive Webinar Series

Depending on your needs there are 4 different ways we can work with you – each one informed
by our methodology. Please click on the relevant section to find out more.

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